For commercial production

The production calendar for commercials.

Commercial production calendar software for the whole job: bid, award, pre-pro, shoot, post, and delivery on one schedule, built backward from the air date.

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Built for commercial production

Every spot, from award to air.

Commercial production schedules are complex and always changing: casting, locations, the shoot, and post all moving at once, usually across several jobs. Workback puts everything on one color-coded monthly calendar, so you can focus on any part of the process, reschedule in a couple of clicks, and share the schedule with anyone.

Beautiful monthly view calendars

Created and updated easily, and exportable as a PDF.

Master calendar across clients

See every active job on one month, color-coded by project.

Custom branded shares

Send clients and partners a white-labeled, view-only link.

Collaboration built in

Add your team and work together on every schedule in real time.

For production companies

Win the bid, hold the dates.

Build the commercial's production schedule backward from the air date: bidding, award, pre-pro, PPM, shoot window, edit, and finishing, each stage color-coded on a monthly calendar. When a date moves, or you're weighing scheduling scenarios, push & pull rebuilds the schedule in a couple of clicks.

For agencies & brands

One schedule everyone can read.

Client reviews, approvals, versioning, and trafficking live on the same calendar as the shoot: one schedule everyone can read, shared as a branded, view-only link that's always current, with internal-only events hidden from client view. No status decks, no stale PDFs, no chasing the latest version.

Custom share links

Send the brand a branded link.

One always-current link, white-labeled with your agency's logo and the client's. View-only and no login, so the brand always sees the latest plan without a single status email.

Master calendar

Juggling five spots at once?

Commercials rarely run one at a time. The master calendar overlays every active job, color-coded by project, on a single month, so you can see every spot's schedule in one view and catch collisions before they happen.

Push & pull

Reschedule with 2 clicks.

When a client review runs long, push every downstream milestone in just two clicks, keeping day counts and relations accurate, with no more manually recalculating the production schedule every time it changes.

PDF & PNG export

Presentation-ready exports.

Export the full run of months as email-ready PDFs, or per-month PNGs for slide decks.

Filters

Custom views for every audience.

See only what you need: show or hide different stages on the calendar, and hide internal milestones from client exports or shares.

Built by a producer who was tired of tools that weren't designed for production.

Built for the way commercial production actually runs, across brand, agency, and production partners, from bid through air date.

FAQ

Workback is purpose-built for commercial production. Every spot gets a monthly calendar color-coded by stage (bidding, pre-pro, shoot, editorial, finishing, delivery), with two-click rescheduling when a date slips and branded, view-only schedules to share with the brand, agency, and production partners.

Yes, that's the workback schedule method the product is named for. Lock the air date, lay in delivery, finishing, editorial, the shoot, and pre-pro behind it, and push and pull reschedules every downstream stage in a couple of clicks when dates move.

Yes. Stages are fully customizable, so a commercial's calendar can run from the first bid through award, PPM, shoot window, edit, color, mix, versioning, trafficking, and the air date, each stage color-coded on the same monthly view.

Yes. Send a read-only share link (no account needed), export a clean PDF, or add collaborators who can edit. Share links are white-labeled with your logo and the client's, and you can hide internal-only events from what clients see.

It removes the manual work. Add, move, or shift events, or whole phases, in a couple of clicks, with no reformatting and no un-merging and re-merging of cells. On top of that you get a real calendar view, color-coded bars, easy filtering, custom branding, and one-click client-ready exports.